We use cookies to enhance your experience and analyze our website performance. By continuing to use our site, you consent to our use of cookies.

  • Home
  • About
  • Services
  • Blog
  • Contact
  • Get Started
  1. Home
  2. Cookie Policy

Cookie Policy

Last updated: July 9, 2025

This Cookie Policy explains how Waynera uses cookies and similar tracking technologies when you visit our website. We use cookies to improve your browsing experience and provide personalized content.

This policy complies with Canadian privacy laws and Google Ads data collection requirements.

1. What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website. They help websites remember information about your visit, such as your preferences and actions.

Types of Cookies

  • Session Cookies: Temporary cookies that are deleted when you close your browser
  • Persistent Cookies: Cookies that remain on your device until they expire or are manually deleted
  • First-party Cookies: Set directly by our website
  • Third-party Cookies: Set by external services we use (analytics, advertising, etc.)

2. How We Use Cookies

We use cookies for several purposes to enhance your experience on our website:

2.1 Essential Cookies

These cookies are necessary for our website to function properly and cannot be disabled:

  • Security: Protect against fraud and ensure secure connections
  • Navigation: Remember your preferences during your session
  • Functionality: Enable basic website features and services
  • Cookie Consent: Remember your cookie preferences

2.2 Analytics Cookies

We use analytics cookies to understand how visitors interact with our website:

  • Website Performance: Track page load times and technical issues
  • User Behavior: Understand which pages are most popular
  • Traffic Sources: Learn how visitors find our website
  • Content Optimization: Improve our content based on user preferences

2.3 Marketing Cookies

With your consent, we use marketing cookies to:

  • Personalization: Show relevant content and offers
  • Advertising: Display targeted advertisements on other websites
  • Campaign Tracking: Measure the effectiveness of our marketing efforts
  • Retargeting: Show relevant ads to previous website visitors

2.4 Preference Cookies

These cookies remember your choices and preferences:

  • Language Settings: Remember your preferred language
  • Layout Preferences: Save your preferred website layout
  • Form Data: Remember information you've entered in forms
  • User Settings: Maintain your account preferences

3. Specific Cookies We Use

Essential Cookies

Cookie Name Purpose Duration
cookieConsent Stores your cookie consent preferences 1 year
sessionId Maintains your session while browsing Session
securityToken Ensures secure form submissions Session

Analytics Cookies

Cookie Name Purpose Duration
_ga Google Analytics - distinguishes users 2 years
_gid Google Analytics - distinguishes users 24 hours
_gat Google Analytics - throttles request rate 1 minute

Marketing Cookies

Cookie Name Purpose Duration
marketingConsent Tracks marketing cookie consent 1 year
adPreference Stores advertising preferences 90 days
campaignSource Tracks marketing campaign sources 30 days

4. Third-Party Cookies

We may allow trusted third-party services to set cookies on our website:

4.1 Google Analytics

We use Google Analytics to understand website usage:

  • Tracks visitor behavior and website performance
  • Provides insights into user demographics
  • Helps us improve our website and services
  • Data is anonymized and aggregated

4.2 Google Ads

With your consent, we use Google Ads for marketing:

  • Tracks conversions from our advertising campaigns
  • Enables retargeting to previous website visitors
  • Helps optimize our advertising effectiveness
  • Complies with Google's advertising policies

4.3 Social Media Platforms

We may use social media cookies for:

  • Social media sharing functionality
  • LinkedIn, Twitter, and Facebook integration
  • Social media advertising and tracking
  • Social proof and engagement features

5. Your Cookie Choices

5.1 Cookie Consent Management

When you first visit our website, you'll see a cookie banner allowing you to:

  • Accept All: Consent to all cookies
  • Manage Preferences: Choose which types of cookies to allow
  • Essential Only: Allow only necessary cookies

Current Cookie Preferences

These cookies are necessary for the website to function.

Help us understand how visitors interact with our website.

Used to deliver personalized advertisements and track campaign effectiveness.

Remember your settings and preferences for a better experience.

5.2 Browser Settings

You can also manage cookies through your browser settings:

  • Chrome: Settings > Privacy and Security > Cookies and other site data
  • Firefox: Options > Privacy & Security > Cookies and Site Data
  • Safari: Preferences > Privacy > Manage Website Data
  • Edge: Settings > Cookies and site permissions > Cookies and site data

6. Google Ads Compliance

Our cookie practices comply with Google Ads policies:

  • We obtain explicit consent before setting marketing cookies
  • We provide clear information about data collection practices
  • Users can easily manage their cookie preferences
  • We respect user choices regarding advertising cookies
  • All data collection complies with applicable privacy laws

7. Data Security

We implement appropriate security measures to protect cookie data:

  • Encryption: Sensitive cookie data is encrypted
  • Secure Transmission: Cookies are transmitted over secure connections
  • Access Controls: Limited access to cookie data
  • Regular Audits: Regular security assessments and updates

8. International Data Transfers

Some third-party services may transfer cookie data internationally:

  • Google Analytics and Google Ads may process data in the United States
  • We ensure appropriate safeguards are in place for international transfers
  • Data processing complies with Canadian privacy laws
  • Third parties must meet our data protection standards

9. Cookie Policy Updates

We may update this Cookie Policy from time to time:

  • Changes will be posted on this page with an updated date
  • Material changes may require new consent
  • We encourage you to review this policy periodically
  • Continued use of our website constitutes acceptance of updates

10. Contact Us About Cookies

If you have questions about our use of cookies, please contact us:

Waynera Privacy Team

Email: [email protected]

Phone: +1 416-330-5214

Mailing Address:
100 King Street West, Suite 5700
Toronto, ON M5X 1C7
Canada

By continuing to use our website, you consent to our use of cookies as described in this policy. You can change your cookie preferences at any time using the controls provided on this page or through your browser settings.

Professional investment advisory services helping Canadians make informed financial decisions.

Quick Links
  • Home
  • About
  • Services
  • Blog
  • Contact
Legal
  • Terms & Conditions
  • Privacy Policy
  • Cookie Policy
  • Accessibility
  • Corporate Disclosure
Contact Info

+1 416-330-5214

[email protected]

100 King Street West, Suite 5700
Toronto, ON M5X 1C7, Canada

© 2025 Waynera. All rights reserved. Investment advisory services provided subject to regulatory compliance.