Our Story

Founded with a vision to democratize investment guidance, Waynera has been helping Canadians make informed financial decisions for over 15 years.

What started as a small advisory firm in Toronto has grown into a trusted partner for hundreds of clients across Canada. Our commitment to transparency, education, and personalized service has remained unchanged since day one.

We believe that everyone deserves access to professional investment guidance, regardless of their portfolio size or experience level. Our approach combines deep market knowledge with a genuine commitment to our clients' success.

15+ Years

of trusted investment guidance

Our Mission & Values

Guiding principles that drive everything we do

Our Mission

To empower Canadians with the knowledge and guidance they need to make confident investment decisions that align with their financial goals and values.

Transparency

Clear communication and honest advice in all our interactions

Education

Empowering clients through knowledge and understanding

Integrity

Putting our clients' interests first, always

Care

Personalized attention and genuine concern for your success

Meet Our Team

Experienced professionals dedicated to your financial success

Sarah Mitchell

Senior Investment Advisor

With over 12 years of experience in Canadian markets, Sarah specializes in portfolio optimization and risk management strategies.

CFA CFP

David Chen

Financial Planning Specialist

David brings 10 years of experience in comprehensive financial planning, helping clients align investments with life goals.

CFP CIM

Eliza Norton

Market Research Analyst

Emily's expertise in market analysis and economic trends helps inform our investment strategies and client recommendations.

CFA FRM

Our Journey

Key milestones in our company's growth

2009 - Founded

Waynera was established with a mission to provide accessible investment guidance to Canadian families.

2014 - Team Expansion

Added specialized financial planning services and expanded our team of certified professionals.

2018 - Digital Innovation

Launched digital tools and resources to enhance client experience and accessibility.

2022 - 500+ Clients

Reached a milestone of serving over 500 Canadian families and individuals.

2025 - Continued Growth

Expanding our educational initiatives and enhancing our service offerings.

Ready to Work with Our Team?

Schedule a consultation to learn how we can help you achieve your financial goals